Wowcasing ™

Anyone can showcase a product or service, but at Silicon Halton we “wowcase” them!

What is wowcasing? First coined by myself at Meetup 32 on June 12, 2012¹, its meaning is to showcase cool companies, products, solutions, careers, or services to solicit that “wow!” response, that moment of realization that what you’re witnessing is completely unexpected and a welcomed surprise. It’s the moment, for example, when you toy with a new piece of technology/software and come to the realization of the huge potential it can make in the lives of others.

Wowcase informal, Wowcased, wowcasing,

Verb

1. to exhibit or display a company, product, solution, job or service and receive an unsolicited enthusiastic “wow!” response
2. to present in or as if in an demonstration wowcase: Silicon Halton Pitch Night wowcases new startup companies. 
3. to show: The presenter wowcased the attendees with her new product. 
4. to present as a special meetup, part of a meetup, or within a blog post (such as this): Silicon Halton will be wowcasing several companies at the next Pitch Night (and a future DemoNight and NewTech nights). 

Note 1: I claim the trademark!