The Weather Network  |  Pelmorex Media Inc. provides weather information to millions of Canadians each day across it’s media properties  - television (15 million monthly viewers), online (8 million monthly unique users), mobile and tablet apps (8 million monthly users).  They are also one of the largest information technology companies in Halton region – employing over 450 people.  Their goal is to be the best weather and weather-related content and information provider in Canada.  They are committed to delivering weather information to consumers 24 hours a day, 365 days a year, across all platforms

Join us on June 11 as Carrie Lysenko, Director Web Services and Moe Abeidat, Director Software Development share their story about the evolution of their strategy from television to interactive websites and apps.  They will discuss the website’s history, it’s challenges, why and how they recently re-launched their website, and what they see for the Weather Network’s future.  It’s a great made in Canada technology story.

About the Presenters

Carrie Lysenko:  Director Web Services, The Weather Network | Pelmorex Media Inc.
Carrie leads business and platform strategies for theweathernetwork.com and meteomedia.com at Pelmorex Media Inc.  She has held progressive roles in information technology and marketing within the company over the past 9 years.  Previously, Carrie held management roles at the Toronto Blue Jays Baseball Club and Inventa Agency where she led promotional programs for Molson, Coca-Cola and The Vancouver Canucks.

Moe Abeidat:  Director Software Development, The Weather Network | Pelmorex Media Inc.
Moe is responsible for software development strategy and leadership of the development of a wide range of technology, products and services, including: web, mobile web, mobile, tablet, PC and interactive TV apps.  Moe has been with the Weather Network for almost 2years.  Previously, he held progressively more senior development positions at ADP, Empathica and Brightpoint.

Event Snapshot for Your Calendar

Topic: The Weather Network: Canada’s Source For Weather Information
Target Audience: Technology professionals, business owners, and professionals
Meetup Track: Business Optimization
Date & Time: Tuesday, June 11, 2013 @ 7pm
Location: O'Finns Irish Temper, Oakville

Ahead of the July 9, 2013 Pitch Night, Silicon Halton is again orchestrating a Pitch Camp Breakfast.  Space is limited to 7 pitchers.

Refinement Powered by your Peers

Peer provided feedback will help refine your pitch so it carries the right amount of weight and will leave the best possible impact. The feedback will not be all roses – but it was honest. You know what you want to hear in someone else’s pitch, yet it’s often the most difficult task to translate that into your pitch. You’re too close. Pitchers needed fresh perspectives to tell them what others are hearing (or not hearing), which in turn was used to refine and razor focus their pitch.

                                 “I learned we didn't have enough meat”

                                "This helped, absolutely!"

We provide an opportunity, intimate forum, a safe atmosphere, comprised of a trusted group of your peers, where members can practice delivering their pitch, receive trusted peer feedback, re-refine their pitch, and re-deliver their refined pitch for more feedback.

You need the practice. You don’t want to live with the consequences of a poorly framed and delivered pitch at the moment the pitch matters most, and when you only get one chance to make your mark. Nothing is more important than receiving real feedback before you’re standing in front of that potential future key client.

A few lessons learned:

• Listeners want to know why they’re listening to your pitch.Tell them up-front.
• Have multiple versions, lengths, of your pitch ready. Sometimes you get 20min, sometimes 5 or 10min, sometimes only 1 min.
• How will your product make money or save me time or money?
• What’s your “ask”?

Silicon Halton has previously successfully conducted “Pitch Camps” in our Peer-2-Peer groups and the participants have found peer-feedback to be hugely valuable. We witnessed lackluster, unclear, unfocused or ambiguous pitches become powerful, razor focused, clear value propositions. Our first Pitch Camp Breakfast succeeded at improving member's pitches. We succeeded.

Pitch Coaches

To be announced. 

Registration

Coming soon.