Meetup #32 - Optimizing A Go To Market IT Portfolio Mix


For many companies that are buyers of IT services – optimizing their IT Portfolio means getting the best from their IT investments. But what if you are a seller of IT Services and Products - like so many Silicon Halton companies?

How do you optimize your IT Services and Products portfolio that you go to market with? How do you move from individual client projects that aren't repeatable to productizing solutions that are repeatable?  How do you scale your solutions to become more profitable?

The Journey

inovex2On June 12, 2012 - Mike Branch and Bob Bradley shared how their Oakville based company - Inovex - travelled this journey.

Founded in Halton Region in 2003, Inovex first sought out projects with clients in several industries, including: Education, Oil and Gas, Automation, and Healthcare. Over the years, they have grown to a 10 person company and have focused their portfolio - productizing key solutions for the Healthcare and Environmental Services industries. Their key product, Canvass, is a data analysis and management platform that currently services the entire Regional Municipality of York.

They discussed how they developed their current IT Services and Products Portfolio mix, the hard choices and decisions they made along the way, and give us ideas on how you can do the same for your growing business.



Mike Branch - CEO - Inovex
Mike is the CEO of Inovex and a published architect in the software domain for his work on mobile data collection systems and real-time, web-based data acquisition systems, appearing in IEEE Industry Applications magazine. Since its inception in 2003, Mike has grown Inovex into a software development and consulting firm, forging strong relationships with government and large organizations such as Siemens and SC Johnson. Inovex's expertise in developing highly salient web applications was also showcased on CBC's Dragon's Den, through the pitch for - a cell phone brokerage portal. 


Bob Bradley - VP Operations - Inovex
Bob has been the VP of Operations at Inovex since inception in 2003 and has shaped the corporation's strategy toward robust, scalable designs with intuitive interfaces and powerful analytics. A graduate of Computer Engineering at the University of Toronto, Bob has the technical background to remain hands on with Inovex's projects. He has positioned Inovex on the bleeding edge of software in both the Healthcare and Environmental Services industries by leading a team in developing a highly customizable reporting framework that has been integrated into nearly all of Inovex's software solutions.


  • Sylvain Rollin, CEO of  Watch his intro below.


Event Snapshot for Your Calendar

Topic: Optimizing A Go To Market IT Portfolio Mix
Keynotes:  Mike Branch and Bob Bradley - Inovex
Target Audience: Technology entrepreneurs, professionals, educators and students
Meetup Track:  Business Optimization - Productivity Methods, Project Management, Learning and Best Practices
Date & Time: Tuesday, June 12, 2012 @ 7pm
Location: Dueling Pianos / Wendel Clark's - Entertainment Central, 370 Dundas St. East, Oakville  |  Map:
How much it costs: Nothing but your time.
Pre-Event Q&A Silicon Halton members can participate in a pre-event conversation with the presenters in our private Linkedin group. Help them make this meetup relevant to you

Pre-Event Q&A

Silicon Halton members can participate in a pre-event conversation with the presenters in our private Linkedin group. Help them make this meetup relevant to you.


How To Register

Registration for this meetup is through LinkedIn events.  Meetups are open to anyone, whether you are a Silicon Halton member or not.


Silicon Halton is a grassroots high tech community focused on Technology, Community, and Growth