Meetup #96: Top 10 B2B Sales Secrets

October2017 Top10B2BSalesSecrets

THURSDAY, October 19, 2017 | 7:00 pm - 9:00 pm | O'Finns Irish Temper

Are you in Business to Business (B2B) sales? Do you primarily sell technology related solutions or products?  Do you find it's getting harder and taking longer to close sales? Then this meetup is for you.

Top 10 B2B Sales Secrets

Join us on October 19, 2017 at O'Finns Irish Temper to learn about the Top 10 B2B Sales Secrets that will help you learn how to improve your conversations with potential customers and increase your sales success rate.

You'll learn how to: build stronger and more natural rapport with the prospect; uncover the prospect's true buying motivations; avoid price objections; better understand the prospect's decision process; and close deals without pressuring the prospect.  

The Top 10 B2B Sales Secrets agenda includes:

  • Who people buy from
  • The 70/30 rule
  • No pain means No sale
  • Sell to VITO
  • Nobody has a budget 
  • Price is not a 4-letter word
  • Decision process, not decision maker
  • Let the customer do the selling
  • Diffuse bombs before they explode
  • Don’t grow happy ears


Craig Desbrisay - Director of Sales, Audaxium

Craig DesBrisay has been selling B2B technology solutions for 18+ years. As an introvert by personality and an Engineer by training, the Sales role didn't come easy for Craig. However, after many roles including: Director of Sales at Audaxium (selling professional services), Director of Sales at PointClickCare (selling software), Sales Training / Coaching at Sandler Sales Institute, and Director of Marketing at Javelin (selling software), Craig has adopted processes and strategies that make sales much easier and more enjoyable.

Check out his profile on Linkedin - Craig Desbrisay


The Venue

The Whiskey Lounge, O'Finn's Irish Temper  |  136 Church St, Oakville, ON L6J 1M9  |  Google Map




Silicon Halton is a grassroots high tech community focused on Technology, Community, and Growth